Β 

Buddly is a mobile application for an anonymous local community, especially older adults to assist with daily exercises. 

Team

Felicia Lee

My Role

Qualitative Data Analysis

Wireframing / Prototyping

Product Management

Duration

JAN 2021 – FEB 2021

πŸͺ

How might we facilitate social 

engagement among older adults?

PROBLEM 

Where is a room for elders?

While the younger generation has successfully formed online communities on many different platforms that resonate with their needs and wants, older generations often struggle to find ways to connect and engage, especially during the time of COVID-19 where social interations are limited. Dealing with feelings of isolation and isolation is a matter of increasing concern among many seniors.

Thank you!

<

Ember 

A dating app meant to reduce the instant gratification 

A third-party streaming platform for OTT media services

SOLUTION

Seamless Integration of Real Life and Tech

Thanks to technology, social media provide seniors a way to get along with their family and friends easily and instantly. However, acknowledging that many of them do not own social media, we came to the conclusion that creating an entirely new social media might be hard to break into the market. Therefore, our team decided to find a way to fit the concept of social media in their ordinary days.
 
During our research, we found that many elders value relationships formed from daily activities. They enjoy casual socialization; simple waves with neighbors are more than enough to brighten up the day. We aim to create an app that helps seniors during their normal activities but a little better by allowing each experience to be sharable, memorable, and cherishable.
PRERESEARCH

Hypothesis

Before we jump into user research, our team came up with some hypotheses that will guide us through the process.

  1. Most older adults value real-life interactions than social platforms

  2. Repeated walks in mundane courses discourage walking as an unentertaining burden to exercise

  3. Physical/medical conditions make unexplored paths in neighborhood harder to approach(ex. user can only walk on flat roads/user does not want to walk in deserted areas)

KEY FEATURE

Uplifting Notes

Written words are powerful. Users in the community can uplift each other without the pressure of the repercussions.

COMPETITIVE ANALYSIS

Matrix Diagrams

Our design drivers involve local communities, mindfulness, and personal care. We conducted matrix diagrams to see where our product will stand along with other products in those markets.

​

Here are some of our key takeaways:

1. The amount of data collected is a huge factor to indicate the performance of an AI service. While high collection of data allows the product to give users with more personalized services, it can make certain observations that can make users uncomfortable. 

2. Short-term experience allows users to get tasks done quickly/easily, while long-term experience helps uers to keep track of their goals and habits.

RESEARCH

User Interviews

We interviewed 4 users from the early 50s to the late 70s to figure out problems that they continuously face throughout their daily exercises and here are some key findings:

Problem Space #1: 

Lack of resources for casual activities

​​

​​

Problem Space #2: 

Small physical features is a big factor

​

​​

​

Problem Space #3: 

Experience only lasts instantly

​

​​

Problem Space #4: 

Everything gets repeptitive

​

​​

Empathy

Buddly for Christina

Ideation

Journey to Understanding Better Accessibility

KEY FEATURE

Community

Along with monthly challenges that motivate users to exercise on a daily basis, users can find new routes recommended from the community.

KEY FEATURE

Exercise Records

Our journals after the exercises are perfect to keep memories during each journey. It allows users to understand their daily habits as well as physical condition changes

FINAL PRODUCT

Introducing Buddly

© 2020 by Janice | This website was designed with ❀️on Wix Playgroud Academy

© 2020 by Janice

Β